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About Esmerelda

Approachable sexual wellness, founded in Vancouver.

Esmerelda began with one simple belief: pleasure is a natural part of wellbeing, and it should feel easy to explore.

Esmerelda massager resting on blush linen
Roco Loco on white satin
Since 2020 Woman-founded in Vancouver, BC
Education first The right information can be as empowering as the right product.
Body-safe Premium non-porous silicone, backed by warranty.
No pressure Curiosity is celebrated. Nobody has to know all the answers.

Meet the founder

Hi, I’m Bee.

I’m the founder of Esmerelda, and I’m so happy you’re here. When I started Esmerelda, I wasn’t trying to build just another sexual wellness company. I wanted to create a space where pleasure could feel approachable, beautifully designed, and free from shame.

- Bee, Founder

What inspired you to create Esmerelda?

Esmerelda began with one simple belief: pleasure is a natural part of wellbeing, and it should feel easy to explore.

Like so many people, I grew up with very little education around pleasure. There were plenty of messages about what we shouldn’t do, but almost no conversations about understanding our bodies, discovering what feels good, or giving ourselves permission to explore without shame.

I created Esmerelda to make that journey feel a little softer, a little simpler, and a lot more welcoming.

Why is this mission personal to you?

Because I’ve been there.

I’ve questioned my body. I’ve wondered if something was wrong with me. I’ve experienced the uncertainty, the awkwardness, and the feeling that everyone else seemed to know something I didn’t.

Learning about pleasure taught me that there isn’t one “right” way to experience pleasure - only your way.

What do you hope people feel when they discover Esmerelda?

Like they’ve found a safe place.

A place where they don’t need to know all the answers. A place where there is no pressure to perform. A place where curiosity is celebrated.

I want people to feel relieved, excited, and understood.

If someone is new to Esmerelda, what can they expect?

Thoughtfully designed pleasure products for every stage of the journey.

Whether you’re looking for your very first vibrator or exploring something completely new, our collection is carefully curated to help you discover sensations that suit your body.

No overwhelm. No pressure. Just beautiful products designed to make pleasure feel simple.

What makes Esmerelda special?

We’re education first.

Our goal has never been to simply sell products. We want to help people understand their bodies, explore with confidence, and feel supported every step of the way.

Because the right information can be just as empowering as the right product.

What about quality?

Every Esmerelda product is made from premium body-safe, non-porous silicone that’s designed with both comfort and quality in mind.

We carefully select every product we carry and back them with a warranty because we genuinely believe in what we offer.

What’s one thing you wish everyone knew about pleasure?

I wish more people knew that pleasure isn’t something you have to be “good at.”

It isn’t a performance or a finish line.

It’s simply about becoming more connected to yourself. Sometimes that starts with curiosity. Sometimes it starts with slowing down. And sometimes it simply starts by giving yourself permission to explore.

Find us IRL

Where to find Esmerelda near you.

Find us across Canada (and beyond) - available at these beautiful retailers. Our head office is at 1082 Seymour Street, Vancouver, BC V6B 5R1.

Adult Movies and More
British Columbia
Adult Temptations Whitehorse
Whitehorse, YT
Anastasia’s Bedroom
Winnipeg, MB
Anziety
Winnipeg, MB
Bone & Blossom
Terrace, BC
E-Sensuals
Maple Ridge, BC
Indulge Intimates
Campbell River, BC
Intamo Pleasure Boutique
Online boutique, formerly Victoria, BC
Love Den
Langford, BC
LovePlus Regina
Regina, SK
Romance Shop
Courtenay & Victoria, BC
Smoosh
Medicine Hat, AB

Interested in becoming a vendor? Bring beautifully designed, pleasure-forward products into your shop - approachable education, body-safe materials, and products your customers will feel confident reaching for.

Get in touch

Pleasure, made simple.

Pleasure doesn’t have to be complicated. It can be part of a quiet morning, a warm bath, a slow evening, or a moment that’s entirely your own. If you ever have a question, need guidance, or simply aren’t sure where to begin, we’re always here to help.